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EUID Integration Guides: Summary

The following guides provide integration instructions based on the needs and requirements of your organization and its primary role as a publisher, DSP, or data provider/advertiser. As an EUID participant, you can also integrate via Enterprise Partners that enable engaging with an Open Operator service and hosting of a Private Operator service.

Integrations fall into these categories:

Publisher Integrations

The following resources are available for publisher integrations.

Integration GuideContent Description
EUID Integration Overview for Prebid.jsAn overview of options for publishers who want to integrate with EUID and generate EUID tokens to be passed by Prebid.js in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.jsAn integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Server-Side Integration Guide for Prebid.jsAn integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.
EUID Integration Overview for JavaScriptAn overview of options for publishers who want to integrate with EUID using the JavaScript SDK.
Client-Side Integration Guide for JavaScriptA guide for publishers who want to integrate with EUID using only client-side JavaScript changes, which is the easiest implementation approach.
The EUID SDK for JavaScript manages token generation and token refresh automatically.
Server-Side Integration Guide for JavaScriptThis integration guide for publishers covers standard web integration scenarios that use the EUID SDK for JavaScript and requires the token to be generated on the server side and passed to the publishers' web pages.
Publisher Integration Guide, Server-Only (Without SDK)This integration guide for publishers covers integration scenarios that do not use the SDK for JavaScript.

Prebid Integrations

The following resources are available for publisher Prebid integrations.

Integration GuideContent Description
EUID Integration Overview for Prebid.jsAn overview of options for publishers who want to integrate with EUID and generate EUID tokens to be passed by Prebid.js in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.jsAn integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Server-Side Integration Guide for Prebid.jsAn integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.

Advertiser/Data Provider Integrations

The following resources are available for advertisers and data providers integrating with EUID.

Integration GuideContent Description
Advertiser/Data Provider Integration GuideThis integration guide for advertisers and data providers covers integration workflows for mapping identity for audience-building and targeting.

DSP Integrations

The following resources are available for DSPs integrating with EUID.

Integration GuideContent Description
DSP Integration GuideThis integration guide for DSPs covers handling EUIDs for bidding and honoring user opt-outs.

Private Operator Service Integrations

The following resources are available for Private Operator integrations.

Integration GuideContent Description
EUID Private Operator for AWS Integration GuideInstructions for setting up Private Operator service for AWS Marketplace.