EUID Integration Guides: Summary

The following guides provide integration instructions based on the needs and requirements of your organization and its primary role as a publisher, DSP, or data provider/advertiser. As an EUID participant, you can also integrate via Enterprise Partners that enable engaging with an Open Operator service and hosting of a Private Operator service.

Integrations fall into these categories:

• Publisher Integrations
• Advertiser/Data Provider Integrations
• DSP Integrations
• Private Operator Service Integrations

Publisher Integrations

Publisher integrations fall into the following main categories:

• Web Integrations
• Mobile Integrations
• CTV Integrations
• Prebid Integrations
• Google Ad Manager Integrations

Web Integrations

The following resources are available for publisher web integrations.

tip

For a detailed summary of web integration options, see Web Integration Overview.

Integration Guide	Content Description
EUID Integration Overview for Prebid	An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Client-Server Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.
EUID Integration Overview for JavaScript	An overview of options for publishers who want to integrate with EUID using the JavaScript SDK.
Client-Side Integration Guide for JavaScript	A guide for publishers who want to integrate with EUID using only client-side JavaScript changes, which is the easiest implementation approach. The SDK for JavaScript manages token generation and token refresh automatically.
Client-Server Integration Guide for JavaScript	This integration guide for publishers covers standard web integration scenarios that use the SDK for JavaScript and requires the token to be generated on the server side and passed to the publishers' web pages.
Publisher Integration Guide, Server-Side	This integration guide is for publishers that do not use the SDK for JavaScript.
Google Ad Manager Secure Signals Integration Guide	This integration guide covers the additional steps needed for publishers using EUID with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP).

Mobile Integrations

The following resources are available for publishers integrating with Android or iOS devices.

Integration Guide	Content Description
Mobile Integration Overview for Android and iOS	An overview of options for mobile app publishers who want to integrate with EUID using the SDK for Android or the SDK for iOS.
Client-Side Integration Guide for Mobile	An integration guide for mobile app publishers who want to integrate with EUID with changes only within the mobile app (no server-side changes).
Client-Server Integration Guide for Mobile	An integration guide for mobile app publishers who want to integrate with EUID by doing the following: Generating EUID tokens server-side via either a Public or Private Operator. Passing the resulting identities to a mobile app for passing into the bidstream.

CTV Integrations

The following resources are available for publisher integrations supporting CTV.

Integration Guide	Content Description
CTV Integration Guide	A summary of CTV integration options, with links to additional information and instructions.

Prebid Integrations

The following resources are available for publishers integrating with Prebid.

Integration Guide	Content Description
EUID Integration Overview for Prebid	An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js or the Prebid Mobile SDK in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Client-Server Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid.js and the Prebid Mobile SDK in the RTB bidstream. This guide is for publishers who are using a Private Operator or who want to generate tokens server-side.

Google Ad Manager Integrations

The following resources are available for publishers integrating with Google Ad Manager.

Integration Guide	Content Description
Google Ad Manager Secure Signals Integration Guide	This integration guide covers the additional steps needed for publishers using EUID with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP).
EUID GMA Plugin for Android Integration Guide	The EUID Google Mobile Ads (GMA) Plugin for Android enables publishers that use the Google GMA SDK to send EUID tokens as secure signals in ad requests from Android apps.
EUID GMA Plugin for iOS Integration Guide	The EUID Google Mobile Ads (GMA) Plugin for iOS enables publishers that use the Google GMA SDK to send EUID tokens as secure signals in ad requests from iOS apps.
EUID IMA Plugin for Android Integration Guide	The EUID Interactive Media Ads (IMA) Plugin for Android enables publishers that use the Google IMA SDK for Android to send EUID tokens as secure signals in ad requests from Android apps.
EUID IMA Plugin for iOS Integration Guide	The EUID Interactive Media Ads (IMA) Plugin for iOS enables publishers that use the Google IMA SDK for iOS to send EUID tokens as secure signals in ad requests from iOS apps.

Advertiser/Data Provider Integrations

The following resources are available for advertisers and data providers integrating with EUID.

Integration Guide	Content Description
Advertiser/Data Provider Integration Guide	This integration guide for advertisers and data providers covers integration workflows for mapping identity for audience-building and targeting.

DSP Integrations

The following resources are available for DSPs integrating with EUID.

Integration Guide	Content Description
DSP Integration Guide	This integration guide for DSPs covers handling EUIDs for bidding and honoring user opt-outs.

Private Operator Service Integrations

The following resources are available for Private Operator integrations.

Integration Guide	Content Description
EUID Private Operator for AWS	Instructions for setting up a Private Operator service for AWS Marketplace.