EUID Integration Guides: Summary
The following guides provide integration instructions based on the needs and requirements of your organization and its primary role as a publisher, DSP, or data provider/advertiser. As an EUID participant, you can also integrate via Enterprise Partners that enable engaging with an Open Operator service and hosting of a Private Operator service.
Integrations fall into these categories:
- Publisher Integrations
- Advertiser/Data Provider Integrations
- DSP Integrations
- Private Operator Service Integrations
Publisher Integrations
Publisher integrations fall into the following main categories:
Web Integrations
The following resources are available for publisher web integrations.
tip
For a detailed summary of web integration options, see Web Integration Overview.
| Integration Guide | Content Description |
|---|---|
| EUID Integration Overview for Prebid.js | An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js in the RTB bidstream. |
| EUID Client-Side Integration Guide for Prebid.js | An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach. |
| Client-Server Integration Guide for Prebid.js | An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side. |
| EUID Integration Overview for JavaScript | An overview of options for publishers who want to integrate with EUID using the JavaScript SDK. |
| Client-Side Integration Guide for JavaScript | A guide for publishers who want to integrate with EUID using only client-side JavaScript changes, which is the easiest implementation approach. The SDK for JavaScript manages token generation and token refresh automatically. |
| Client-Server Integration Guide for JavaScript | This integration guide for publishers covers standard web integration scenarios that use the SDK for JavaScript and requires the token to be generated on the server side and passed to the publishers' web pages. |
| Publisher Integration Guide, Server-Side | This integration guide for publishers covers integration scenarios that do not use the SDK for JavaScript. |
| Google Ad Manager Secure Signals Integration Guide | This integration guide covers the additional steps needed for publishers using EUID with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
Prebid Integrations
The following resources are available for publisher Prebid integrations.
| Integration Guide | Content Description |
|---|---|
| EUID Integration Overview for Prebid.js | An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js in the RTB bidstream. |
| EUID Client-Side Integration Guide for Prebid.js | An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach. |
| Client-Server Integration Guide for Prebid.js | An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side. |
Google Ad Manager Integrations
The following resources are available for publishers integrating with Google Ad Manager.
| Integration Guide | Content Description |
|---|---|
| Publisher - Google Ad Manager Secure Signals | This integration guide covers the additional steps needed for publishers using EUID with the Google Ad Manager Secure Signals feature (previously known as Encrypted Signals for Publishers, ESP). |
| EUID GMA Plugin for iOS Integration Guide | The EUID Google Mobile Ads (GMA) Plugin for iOS enables publishers that use the Google GMA SDK to send EUID tokens as secure signals in ad requests from iOS apps. |
| EUID IMA Plugin for Android Integration Guide | The EUID Interactive Media Ads (IMA) Plugin for Android enables publishers that use the Google IMA SDK for Android to send EUID tokens as secure signals in ad requests from Android apps. |
| EUID IMA Plugin for iOS Integration Guide | The EUID Interactive Media Ads (IMA) Plugin for iOS enables publishers that use the Google IMA SDK for iOS to send EUID tokens as secure signals in ad requests from iOS apps. |
Advertiser/Data Provider Integrations
The following resources are available for advertisers and data providers integrating with EUID.
| Integration Guide | Content Description |
|---|---|
| Advertiser/Data Provider Integration Guide | This integration guide for advertisers and data providers covers integration workflows for mapping identity for audience-building and targeting. |
DSP Integrations
The following resources are available for DSPs integrating with EUID.
| Integration Guide | Content Description |
|---|---|
| DSP Integration Guide | This integration guide for DSPs covers handling EUIDs for bidding and honoring user opt-outs. |
Private Operator Service Integrations
The following resources are available for Private Operator integrations.
| Integration Guide | Content Description |
|---|---|
| EUID Private Operator for AWS Integration Guide | Instructions for setting up Private Operator service for AWS Marketplace. |