EUID Integration Guides: Summary

The following guides provide integration instructions based on the needs and requirements of your organization and its primary role as a publisher, DSP, or data provider/advertiser. As an EUID participant, you can also integrate via Enterprise Partners that enable engaging with an Open Operator service and hosting of a Private Operator service.

Integrations fall into these categories:

• Publisher Integrations
• Advertiser/Data Provider Integrations
• DSP Integrations
• Private Operator Service Integrations

Publisher Integrations

The following resources are available for publisher integrations.

tip

For a detailed summary of web integration options, see Web Integration Overview.

Integration Guide	Content Description
EUID Integration Overview for Prebid.js	An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Client-Server Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.
EUID Integration Overview for JavaScript	An overview of options for publishers who want to integrate with EUID using the JavaScript SDK.
Client-Side Integration Guide for JavaScript	A guide for publishers who want to integrate with EUID using only client-side JavaScript changes, which is the easiest implementation approach. The EUID SDK for JavaScript manages token generation and token refresh automatically.
Client-Server Integration Guide for JavaScript	This integration guide for publishers covers standard web integration scenarios that use the EUID SDK for JavaScript and requires the token to be generated on the server side and passed to the publishers' web pages.
Publisher Integration Guide, Server-Side	This integration guide for publishers covers integration scenarios that do not use the SDK for JavaScript.

Prebid Integrations

The following resources are available for publisher Prebid integrations.

Integration Guide	Content Description
EUID Integration Overview for Prebid.js	An overview of options for publishers who want to integrate with EUID and generate EUID tokens (advertising tokens) to be passed by Prebid.js in the RTB bidstream.
EUID Client-Side Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and want Prebid.js to manage token generation and automatic token refresh as well as passing the tokens into the RTB bidstream. This guide is for publishers who want to request EUID tokens client-side, which is the easiest implementation approach.
EUID Client-Server Integration Guide for Prebid.js	An integration guide for publishers who want to integrate with EUID and generate identity tokens to be passed by Prebid in the RTB bidstream. This guide is for publishers who are using a private operator or who want to generate tokens server-side.

Advertiser/Data Provider Integrations

The following resources are available for advertisers and data providers integrating with EUID.

Integration Guide	Content Description
Advertiser/Data Provider Integration Guide	This integration guide for advertisers and data providers covers integration workflows for mapping identity for audience-building and targeting.

DSP Integrations

The following resources are available for DSPs integrating with EUID.

Integration Guide	Content Description
DSP Integration Guide	This integration guide for DSPs covers handling EUIDs for bidding and honoring user opt-outs.

Private Operator Service Integrations

The following resources are available for Private Operator integrations.

Integration Guide	Content Description
EUID Private Operator for AWS Integration Guide	Instructions for setting up Private Operator service for AWS Marketplace.