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CTV Integration Guide

If you're a CTV publisher, there are several ways that you can integrate with EUID to generate and refresh identity tokens to be passed into the RTB bidstream in the context of your CTV apps.

Key Integration Steps​

At a high level, to integrate with EUID, you'll implement these three key steps:

  1. Generate the EUID token.
  2. Refresh the EUID token as needed.
  3. Pass the EUID token into the bidstream.

To determine how you'll implement these steps, choose from the CTV Integration Options.

CTV Integration Options​

You can decide on the integration option that's best for you based on where you want to generate and refresh the EUID token. There are three options, as follows:

Client-Side Integration for CTV Apps​

The client-side option is for publishers who want to manage the EUID token entirely on the client side:

  • The token is generated on the client side, in the CTV app.
  • The token is refreshed as needed on the client side, from within the CTV app.

This setup requires that all code changes are done within the CTV app.

To implement using this approach, follow the instructions in the EUID Client-Side Integration Guide for Mobile.

The following table shows supported operating systems, with links to applicable documentation resources.

Operating SystemIntegration GuideLink to SDK Guide
Apple tvOSEUID Client-Side Integration Guide for MobileSDK for iOS Reference Guide
Android TVEUID Client-Side Integration Guide for MobileSDK for Android Reference Guide

Server-Side Integration for CTV Apps​

The server-side option is for publishers who want to manage the EUID token entirely on the server side:

  • The token is generated on the server side.
  • The token is refreshed as needed on the server side.

This setup requires that most of the code changes are done on the server side, with minimal changes in the CTV app.

Another advantage of this approach is that if you're dealing with multiple platforms (Web / CTV / mobile), doing everything on the server side can reduce platform-specific efforts.

To implement using this approach, follow the instructions in Publisher Integration Guide, Server-Side.

If your server-side code is in Java or Python, you can use one of the EUID SDKs to make the HTTP requests to EUID, instead of writing your own source code. For details, refer to one of the following SDK guides:

Client-Server Integration for CTV Apps​

This option is for publishers who want to manage the EUID tokens with a client-server approach:

  • The token is generated on the server side.
  • The token is refreshed as needed on the client side, from within the CTV app.

To implement using this approach, follow the instructions in the EUID Client-Server Integration Guide for Mobile.

The following table shows supported operating systems, with links to applicable documentation resources.

Operating SystemIntegration GuideLink to SDK Guide
Apple tvOSEUID Client-Server Integration Guide for MobileSDK for iOS Reference Guide
Android TVEUID Client-Server Integration Guide for MobileSDK for Android Reference Guide