An open-source identity solution built for Europe
European Unified ID (EUID) leverages encrypted email data to provide a privacy-conscious, secure, and accurate identity standard for the digital advertising ecosystem.
Our partners
Enable personalization and relevance on content and advertising
EUID offers greater personalization, targeting, measurement, and security for every use case — from advertisers to publishers and everyone in between.
Use deterministic data for greater precision.
Upgrade to an omnichannel and cross-device ID type.
Hash, salt, and transport personal data as pseudonymized IDs.
It works with you, however you work
Easily integrate EUID into your existing workflows through a flexible framework of implementation types.
European Unified ID benefits
EUID was created with consumer privacy and the regulatory requirements of the region as a top priority. Users can opt out of using their EUID universally by visiting the opt-out portal. Participants are required to honor user opt-out requests made through the portal.
Ready to get started with European Unified ID?
Request access or a consultation with an expert, or visit our most up-to-date technical documentation.