SDK for Python Reference Guide

You can use the SDK for Python on the server side to facilitate the process of generating or establishing client identity using EUID, retrieving advertising tokens for bidstream use, and automatically refreshing EUID tokens. If you have the applicable permissions, you can also decrypt EUID tokens to access the raw EUID, map personal data to raw EUIDs, and monitor rotated salt buckets.

note

This SDK is valid for UID2 and EUID. Some of the code naming and URLs are labelled as UID2. These apply equally to EUID.

Functionality

This SDK simplifies integration with EUID for any DSPs who are using Python for their server-side coding. The following table shows the functions it supports.

Encrypt Raw EUID to EUID Token	Decrypt EUID Token to Raw EUID	Generate EUID Token from Personal Data	Refresh EUID Token	Map Personal Data to Raw EUIDs	Monitor Rotated Salt Buckets
✅	✅	✅	✅	✅	✅

API Permissions

To use this SDK, you'll need to complete the EUID account setup by following the steps described in the Account Setup page.

You'll be granted permission to use specific functions offered by the SDK, and given credentials for that access. Bear in mind that there might be functions in the SDK that you don't have permission to use. For example, publishers get a specific API permission to generate and refresh tokens, but the SDK might support other activities that require a different API permission.

For details, see API Permissions.

Version

The SDK supports Python 3.6 and above.

GitHub Repository/Package

This SDK is in the following open-source GitHub repository:

SDK for Python

NOTE: This SDK is valid for both UID2 and EUID. The SDK, and some of its technical components, are named UID2, but are equally applicable for EUID.

The package is published in this location:

https://pypi.org/project/uid2-client/

Installation

You can use the Pip package manager to install the SDK.

pip install uid2-client

Initialization

The initialization step depends on the role, as shown in the following table.

Role	Create Instance of Class	Link to Instructions
Publisher	`Uid2PublisherClient`	Usage for Publishers
Advertiser/Data Provider	`IdentityMapClient`	Usage for Advertisers/Data Providers
DSP	`BidstreamClient`	Usage for DSPs
Sharer (not currently supported for EUID)	`SharingClient`	Not applicable

You will need to provide the values necessary for the SDK to authenticate with the EUID service.

Parameter	Description
`base_url`	The endpoint for the EUID service. See Environments.
`auth_key`	The API key. See EUID Credentials.
`secret_key`	The client secret. See EUID Credentials.

Interface

The BidstreamClient class allows you to decrypt EUID tokens into raw EUIDs.

For details on the bidding logic for handling user opt-outs, see DSP Integration Guide.

note

When you use an SDK, you do not need to store or manage decryption keys.

Decryption Response Content

Whether decrypting with the BidstreamClient class, the SDK returns the information shown in the following table.

Property	Description
`status`	The decryption result status. For a list of possible values and definitions, see Decryption Response Statuses.
`uid`	The raw EUID for the corresponding EUID token.
`established`	The timestamp indicating when a user first established the EUID with the publisher.

Decryption Response Statuses

Decryption response codes, and their meanings, are shown in the following table.

Value	Description
`SUCCESS`	The EUID token was decrypted successfully and a raw EUID was returned.
`NOT_AUTHORIZED_FOR_KEY`	The requester does not have authorization to decrypt this EUID token.
`NOT_INITIALIZED`	The client library is waiting to be initialized.
`INVALID_PAYLOAD`	The incoming EUID token is not a valid payload.
`EXPIRED_TOKEN`	The incoming EUID token has expired.
`KEYS_NOT_SYNCED`	The client has failed to synchronize keys from the EUID service.
`VERSION_NOT_SUPPORTED`	The client library does not support the version of the encrypted token.
`DOMAIN_NAME_CHECK_FAILED`	The domain name doesn't match the domain of the encrypted token.
`INVALID_TOKEN_LIFETIME`	The token has an invalid timestamp.

Usage for Publishers

Create an instance of Uid2PublisherClient:

client = Uid2PublisherClient(EUID_BASE_URL, EUID_API_KEY, EUID_SECRET_KEY)

Call a function that takes the user's email address or phone number as input and generates a TokenGenerateResponse object. The following example uses an email address:
```
token_generate_response = client.generate_token(TokenGenerateInput.from_email(emailAddress).do_not_generate_tokens_for_opted_out())
```
important
- Be sure to call this function only when you have a legal basis to convert the user’s personal data to EUID tokens for targeted advertising.
- Always apply do_not_generate_tokens_for_opted_out(). This applies a parameter similar to setting optout_check=1 in the call to the POST /token/generate endpoint (see Unencrypted JSON Body Parameters).

Client-Server Integration

If you're using client-server integration (see Client-Server Integration Guide for JavaScript), follow this step:

Send this identity as a JSON string back to the client (to use in the identity field) using the following:
```
token_generate_response.get_identity_json_string()
```
note
If the user has opted out, this method returns None, so be sure to handle that case.

Server-Side Integration

If you're using server-side integration (see Publisher Integration Guide, Server-Side):

Store this identity as a JSON string in the user's session, using the token_generate_response.get_identity_json_string() function.

If the user has opted out, this method returns None, so be sure to handle that case.

To retrieve the user's EUID token, use the following:

identity = token_generate_response.get_identity()
if identity:
   advertising_token = identity.get_advertising_token()

Periodically check if the user's EUID token should be refreshed. This can be done at fixed intervals using a timer, or can be done whenever the user accesses another page:
1. Retrieve the identity JSON string from the user's session, and then call the following function that takes the identity information as input and generates an IdentityTokens object:
```
identity = IdentityTokens.from_json_string(identityJsonString)
```
2. Determine if the identity can be refreshed (that is, the refresh token hasn't expired):
if not identity or not identity.is_refreshable(): # we must no longer use this identity (for example, remove this identity from the user's session)
```
3. Determine if a refresh is needed:

 ```py
if identity.is_due_for_refresh()):
```

If needed, refresh the token and associated values:

token_refresh_response = client.refresh_token(identity)

Store token_refresh_response.get_identity_json_string() in the user's session.

If the user has opted out, this method returns None, indicating that the user's identity should be removed from the session. To confirm optout, you can use the token_refresh_response.is_optout() function.

Usage for Advertisers/Data Providers

There are two operations that apply to Advertisers/Data Providers:

Map Personal Data to Raw EUIDs
Monitor rotated salt buckets

Map Personal Data to Raw EUIDs

To map email addresses, phone numbers, or their hashes to their raw EUIDs and salt bucket IDs, follow these steps.

Create an instance of IdentityMapClient as an instance variable.

client = IdentityMapClient(base_url, api_key, client_secret)

Call a function that takes email addresses or phone numbers as input and generates an IdentityMapResponse object. The following example uses email addresses:
```
identity_map_response = client.generate_identity_map(IdentityMapInput.from_emails(["email1@example.com", "email2@example.com"]))
```
note
The SDK hashes input values before sending them. This ensures that raw email addresses and phone numbers do not leave your server.

Retrieve the mapped and unmapped results as follows:

mapped_identities = identity_map_response.mapped_identities
unmapped_identities = identity_map_response.unmapped_identities

Iterate through the mapped and unmapped results, or do a lookup. The following example does a lookup:

 mapped_identity = mapped_identities.get("email1@example.com")
 if mapped_identity is not None:
     raw_uid = mapped_identity.get_raw_uid()
 else:
     unmapped_identity = unmapped_identities.get("email1@example.com")
     reason = unmapped_identity.get_reason()

Monitor Rotated Salt Buckets

To monitor salt buckets, follow these steps.

Create an instance of IdentityMapClient as an instance variable or reuse the one from Map Personal Data to Raw EUIDs:
```
client = IdentityMapClient(base_url, api_key, client_secret)
```
Call a function that takes the timestamp string as input and generates an IdentityBucketsResponse object. The timestamp string should be in ISO 8601 format: YYYY-MM-DD[*HH[:MM[:SS[.fff[fff]]]][+HH:MM[:SS[.ffffff]]]]. The following examples are valid timestamp strings:
- Date in local timezone: 2024-08-18
- Date and time in UTC: 2024-08-18T14:30:15.123456+00:00
- Date and time in CEST: 2024-08-18T14:30:15.123456+02:00
```
   since_timestamp = '2024-08-18T14:30:15+00:00'
   identity_buckets_response = client.get_identity_buckets(datetime.fromisoformat(since_timestamp))
```

The IdentityBucketsResponse object contains the bucket_id and the last_updated timestamp which is in UTC. Iterate through the list of rotated salt buckets and extract the bucket_id and last_updated timestamp as follows:

if identity_buckets_response.buckets:
    for bucket in identity_buckets_response.buckets:
        bucket_id = bucket.get_bucket_id()         # example "bucket_id": "a30od4mNRd"
        last_updated = bucket.get_last_updated()   # example "last_updated" "2024-08-19T22:52:03.109"
else:
    print("No bucket was returned")

Usage for DSPs

The following instructions provide an example of how you can decode bidstream tokens using the SDK for Python as a DSP.

Create a BidstreamClient:

client = BidstreamClient(EUID_BASE_URL, EUID_API_KEY, EUID_SECRET_KEY)

Refresh once at startup, and then periodically (recommended refresh interval is hourly):

client.refresh()

Decrypt a token into a raw EUID. Pass the token, and then do one of the following:

If the bid request originated from a publisher's website, pass the domain name. The domain name must be all lower case, without spaces and without subdomain. For example, for Subdomain.DOMAIN.com, pass domain.com instead.

Otherwise, pass null.

decrypted = client.decrypt_token_into_raw_uid(uid_token, domainOrAppName)
# If decryption succeeded, use the raw EUID.
if decrypted.success:
    #  Use decrypted.uid
else:
   # Check decrypted.status for the failure reason.

For a full example, see the sample_bidstream_client.py in examples/sample_bidstream_client.py.

FAQs

For a list of frequently asked questions for DSPs, see FAQs for DSPs.

Functionality​

API Permissions​

Version​

GitHub Repository/Package​

Installation​

Initialization​

Interface​

Decryption Response Content​

Decryption Response Statuses​

Usage for Publishers​

Client-Server Integration​

Server-Side Integration​

Usage for Advertisers/Data Providers​

Map Personal Data to Raw EUIDs​

Monitor Rotated Salt Buckets​

Usage for DSPs​

FAQs​