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The EUID Operator

The EUID Operator Service enables the management and storage of encryption keys and salts from the EUID Core Service, hashing of users' personal data, encryption of raw EUIDs, and decryption of EUID tokens.

All instances of the Operator Service are designed with rigorous protections in place to keep critical EUID data secure and interoperable, regardless of who operates the service.

EUID Operator: Overview​

There can be multiple instances of the Operator Service, operated by multiple participants. Each of these participants is known as an EUID Operator.

An EUID Operator is an organization that runs the Operator Service. Operators periodically perform multiple tasks including the following:

  • Receive and store up-to-date encryption keys and salts from the EUID Core Service.
  • Salt and hash personal data to return raw EUIDs.
  • Encrypt raw EUIDs to generate EUID tokens.
  • Distribute EUID token decryption keys to server-side SDKs (see SDKs: Summary).
  • Download the latest user opt-out information from the EUID Opt-Out Service.
  • Support a number of EUID endpoints. For details, see EUID Endpoints: Summary.

EUID Operators fall into two categories:

The Operator is the operational code of EUID—the code that turns an email into a raw EUID or an EUID token.

Public Operators​

A Public Operator is an EUID Operator instance that is available to all relevant EUID participants. Public Operators run publicly available instances of the Operator Service and make them available to participants.

In most cases, EUID participants use a Public Operator.

The Public Operator is owned and managed by the EUID administration. For example, The Trade Desk currently serves as a Public Operator for the EUID framework, available to all participants. If other Public Operators are available, a participant can choose which operator to work with.

Public Operator: Benefits​

When you use a Public Operator, there is no additional work for you to do to host, configure, maintain, or update the Operator. All you need to do is configure your integration to use an SDK or to call the EUID endpoints.

There is no cost, to the participant, for using a Public Operator.

The participant must sign a contract (see Account Setup) to get the applicable credentials (see EUID Credentials) to use the EUID APIs hosted on the Public Operator.

note

With a Public Operator, data leaves the participant's infrastructure and is sent to the Operator. Rigorous security measures are in place to help protect the data within the Public Operator.

Private Operators​

A Private Operator is a private instance of the EUID Operator. This means that a specific entity hosts a private instance exclusively for their own use.

Any participant can also choose to become a Private Operator to generate and manage their EUIDs. However, becoming a Private Operator includes several additional steps, and uses resources that the participant must provide.

For details, see Private Operator Integrations.

Summary​

For most participants, Public Operator is the simplest solution.

The down side of the Private Operator option is that it requires ongoing engineering effort to build and maintain. Because a Private Operator instance is managed by the participant, there are continual updates and changes that are required and must be completed within a specified time frame.

A Public Operator integration is a much easier option than hosting your own instance. There is no cost to the participant, and virtually no engineering work is needed other than initial setup and configuration.

For these reasons, we recommend choosing a Public Operator.