Consent Samples
The following consent samples are intended to provide examples of wording that publishers, advertisers, or data providers could use as a basis for requesting user consent for EUID.
These samples are provided for informational purposes only, and do not constitute legal advice.
Consent language examples are in these sections:
EUID Consent Example Included as Part of CMP/Cookie Consent Overlay
The following consent sample provides suggestions for wording you could include as part of a CMP/cookie consent overlay, to request your users' consent for EUID. It includes:
Primary Overlay
The following table includes consent sample copy for the primary overlay.
| Content Type | Consent Language |
|---|---|
| Consent to EUID identifier Learn more should link to the Participant's privacy policy which contains further links to the EUID Privacy Notice and the EUID Transparency and Control Portal. | Where we have your email address, we and The Trade Desk (our advertising partner) will use it to create a unique advertising identifier (the EUID). Your identifier will be encrypted and shared with different sites and advertisers who may, subject to your choices, use it to show you personalized ads. Learn more |
| TCF purposes | We and our partners will store and/or access information on your device and will use the unique advertising identifier and other personal information for personalized ads (creating and using profiles for personalized ads), ad measurement, audience insights, and to develop and improve our products. To do this, personal information may be used to match and combine offline data sources. |
| Optional value language | If you do not consent, less of your personal information will be used, and so the ads shown to you might not be as relevant to you and your interests, generating less revenue to support content you view and enjoy on the internet (such as online newspapers). |
| Mandatory consent lead-in. Withdrawal of consent language may be refined (links to the EUID Transparency and Control Portal / further information concerning data subject rights). | To see more detail and make granular choices, choose Customize Options. You can withdraw consent at any time. |
| Consent buttons |
|
Second-Layer Introductory Language (in the "Customize Options" Link)
The following consent sample copy is for content accessed via the Customize Options link.
- We and our partners store or access information on devices, such as cookies, and process personal information for the purposes described below. Where we have your email address, we and The Trade Desk (our advertising partner) will use it to create a unique advertising identifier (the EUID), which, subject to your choices, may then be used for the purposes described below.
- You can customize your consent choices for the use of cookies and your personal information for the specific purposes listed below. Click Yes to all or No to all, or use the toggles to turn some choices on and off. Some processing of your personal information might not require your consent, but you have the right to object to such processing. You can also withdraw or change your consent preferences at any time.
Standalone EUID Consent
The following consent samples could be used on an existing page where the user's email is collected: for example, on a login/sign-up page or on an email marketing sign-up page:
Standalone EUID Consent Sample 1
Yes! You and The Trade Desk (your advertising partner) can use my email address for the purpose of creating a unique advertising identifier (the EUID). The identifier will be encrypted and shared with different sites and advertisers who may, subject to my choices, use the identifier to show me personalized ads.
For more information, please see [Participant Name] Privacy Policy.
Notes:
- The checkbox should be unchecked by default.
- The Learn how to withdraw consent link goes to the EUID Transparency and Control Portal, https://www.transparentadvertising.eu/.
- The Privacy Policy link goes to the participant privacy policy, which contains further links to the EUID privacy notice and the EUID Transparency and Control Portal.
- To give consent, the user must check the box.
Standalone EUID Consent Sample 2
You are happy for us and The Trade Desk (our advertising partner) to use your email address [ENTER EMAIL ADDRESS] to create a unique ad ID (the EUID). The unique ad ID will be encrypted and shared with different sites and advertisers who may, subject to your choices, use it to show you personalized ads.
For more information, please see our Privacy Policy.
Notes:
- The checkbox should be unchecked by default.
- The Learn how to withdraw consent link goes to the EUID Transparency and Control Portal, https://www.transparentadvertising.eu/.
- The Privacy Policy link goes to the participant privacy policy, which contains further links to the EUID privacy notice and the EUID Transparency and Control Portal.
- To give consent, the user must enter the email address and check the box.
Standalone EUID Consent Sample 3
The following sample offers a layered approach to consent, in two parts:
First Layer of Consent
Create an account
[EMAIL ADDRESS DATA FIELD]
I consent to my information being sent to, and then used for personalized advertising purposes by, the following:
☐ [PARTICIPANT NAME]'s advertising partners [Link to second layer of consent].
Second Layer of Consent
In this example, the link in the first layer of consent under "advertising partners" links to a second layer of consent with this sample wording:
We and The Trade Desk (our advertising partner) will use your email address to create a unique advertising identifier (the EUID). The identifier will be encrypted and shared with different sites and advertisers who may, subject to your choices, use the identifier to show you personalized ads.
For more information, please see our Privacy Policy.
Notes:
- The checkbox in the first layer of consent should be unchecked by default.
- The Learn how to withdraw consent link goes to the EUID Transparency and Control Portal, https://www.transparentadvertising.eu/.
- The Privacy Policy link goes to the participant privacy policy, which contains further links to the EUID privacy notice and the EUID Transparency and Control Portal.
- To give consent, the user must enter the email address and check the box.